Today fashion is a popular aesthetic expression at a particular time and place and in a specific context, especially in clothing and lifestyle. The popularity of comfort wear amongst the Indian has been increased both at workplaces and outside too. people are opting for comfort while wearing T-shirts, instead of going for formal wear.
The Indian knitwear industry has boarded the ship of holistic growth; there is an ever increasing demands for knitted apparels, numerous designers have incorporated knits into their clothing lines; one of the main benefits of knitwear is that it perfectly suits to the Indian climate.
Describing this growth from T-shirt perspective, the T-shirt as a category, is very important across all consumer including adults and especially in children. it is now emerging to be one of the fastest growing categories in India. That is dominated by the men and boy’s garments, while the girls and women’s segment is growing too. comfort, affordability and design such as slogan and graphic prints T-shirts have helped further people this segment as a whole in terms of growth.
However, the only concern is the manufacturing front where the challenges remain, as competition on price is very high from other manufacturing countries. people choose comfort over extreme fashion. Thus, affordability at a competitive price point, comfort, style and designs usually do not fail a product.
The best part about knitwear is its versatility, varying prices; people today do not look at T-shirts as a basic item of clothing, but something that can express their attitude towards life.
One of the main factors of growth of this industry is, earlier; people used to buy on the occasion of festivals only, but today that scenario has been changed, because majority of young generation is earning more than their basic need; as well as easy availability of varieties in this segment, due to online shopping boom and emerging of the shopping malls, has changed the way of shopping, it has completely changed to Indian fashion industry.
Although, knitwear is an ever-evolving segment , yet there are certain threats, like manufacturing prices and qualities issues are few points need to focus to put right in place, another concern is, the competitive market , at present; customers have thousands of choices, local brands are catering to smaller geographies, work on narrow margins and provide personal support.
Manufacturers are focusing on to produce clothing in the most interesting and appealing way, they can, they are focusing on quality, comfort, design, and style with latest trends at affordable price. Today fashion is a constant presence in a person’s life; it is a daily task of choosing what clothing to put on our body for the day because we don’t use it to protect our modesty only, but it is used for self expression, personality and attitude.